Introduction: What Is the Future of Community?
You're reading this book because you're probably trying to figure out what the heck is Web3, the metaverse, all of this crypto‐babbling by frat bros, and perhaps how to build the right community. We hear the term “community” all the time, but what does it really mean to build community, and what does it look like moving into the future? How will community affect you, your organization, and your brand?
Well, fortunately, you've come to the right place because we're going to throw down the real truth about Web3. There will be no sprinkles or whipped cream on this version; we're laying down the hard realities. Most people will babble on and on about community and Web3 but they have no freakin’ clue what they're talking about. Web3 still has a lot of problems, but those problems create tremendous opportunities. The biggest opportunities revolve around the communities of tomorrow. These communities will be built by harnessing the power of Web3, social media, in real‐life events and the metaverse.
We both know what it feels like not to fully understand a new technology like Web3, because we were both outsiders when we first entered the space. Justin thought NFTs stood for Non‐Fat Tequila. Three years ago, we had no clue about Web3, blockchain, NFTs, and the metaverse, and now brands and executives reach out to us for our advice to help navigate this strange new world of Web3. If we hadn't met at the pool at Soho House back in early 2021, ...