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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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Index

A-1 Broadcast, 248

AARP. See American Association of Retired Persons

ABC. See Accredited Business Communicator

ABCNews.com, 270

Above the Law (blog), 703

ACB. See Accepted consumer belief

Accenture, 630–31, 636–42

Accepted consumer belief (ACB), 746

Accountability

by associations, 319–21

by board of directors, 364

within corporation, 346–47, 363

by PR, 6, 13, 346–47

research for, 13–14, 16, 34n4

Accounting

GAO for, 217, 251

PR integration with, 6, 654

Accredited Business Communicator (ABC), 87, 246, 828

Accredited in Public Relations (APR), 828

Achatz, Grant, 743

Ackerman, Gary, 506

Acquisitions. See Mergers and acquisitions

Activism. See also Advocacy

by consumers, 344

in M&A, 196

as mainstream, 389

by shareholders, 196

Ad Age Creativity ...

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