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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition

by Clarke Caywood
December 2011
Intermediate to advanced
640 pages
41h 57m
English
McGraw-Hill
Content preview from The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition

CHAPTER 23CORPORATE GOVERNANCE: Operating as an Open Book

Ted McDougalFounder and Principal, McDougal + AssociatesPrincipal, Jacobs + McDougalFormer Director of Ketchum’s Midwest Corporate/Healthcare Practice

Kurt P. StockerDirector, New York Stock Exchange Regulation Inc.Member, Board of Governors of Financial Industry Regulatory Authority, Inc.Former Chief Communications Officer of Continental Bank Corporation

Corporate Governance is concerned with holding the balance between economic and social goals and between individual and communal goals. The corporate governance framework is there to encourage the efficient use of resources and equally to require accountability for the stewardship of those resources. The aim is to align as nearly as possible ...

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Publisher Resources

ISBN: 9780071767460