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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 19ASSOCIATIONS: A Strong Voice

Richard L. HannemanFormer PresidentSalt Institute

Changing public attitudes and opinions and motivating others to act can be honored as the essence of human progress and happiness or condemned as deceitful manipulation. This credo stems from one of my early and formative public affairs positions, as assistant to Wisconsin Governor Warren P. Knowles, who lived as he taught: “Good government is good politics.” In public relations and communications, our tools can be misused; but, employed in a good cause, they can help us achieve greater human understanding, productivity and happiness.

Our standard of living and quality of life reflect both the productivity of the private sector of our economy and the decisions ...

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