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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

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Chapter 10Market Intelligence for Current Awareness Across the Organization

PULLING IN THE “MUST KNOW” WHILE KEEPING OUT THE “NICE TO KNOW”

When executives and professionals are asked about their methods of maintaining awareness about the daily developments in their industry, it is not uncommon to hear comments along the lines of “I’m reading business newspapers and subscribing to four different news services to keep abreast of what’s happening”, or ...

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