June 2014
Intermediate to advanced
288 pages
8h 13m
English
book
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition
by Markko Vaarnas, Irmeli Hirvensalo, Hans Hedin
Content preview from The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition
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Index
- ABB automation technologies
- acceptance, Intelligence Culture
- account management
- needs
- process needs
- support
- acquisitions see mergers & acquisitions
- action plan, world class MI programs
- ad hoc projects
- B2B/B2C contrast
- EWOS
- world class MI programs
- advisory services
- advocacy, Intelligence Culture
- aerospace company case
- African region
- ammonium bi-fluoride assessment case
- analysis
- inaccurate/incomplete information
- industry analysis
- intelligence portals
- Intelligence Process
- Intelligence Scope
- macroeconomic analysis
- market attractiveness
- market monitoring
- market size and share
- oil company case
- outsourcing
- PESTEL analysis
- product life cycle stages
- reports
- retail company case
- software selection
- Statoil case
- teams
- see also cost benefit analysis; industry analysis; needs analysis; scenario analysis; strategic analysis
- annual strategy clocks
- apparel company case
- approved vendor listing (AVL), purchasing
- artificial intelligence
- Asia Pacific region
- assessment case, ammonium bi-fluoride
- Assessment Questionnaire
- assistance, Intelligence Culture
- AVL (approved vendor listing), purchasing
- awareness
- Intelligence Culture
- organizational-wide
- B2B companies see business-to-business companies
- B2C companies see business-to-consumer companies
- “Beginners”
- description
- Key Success Factors
- World Class MI Roadmap
- benchmarking
- benefits see Market Intelligence, benefits
- Best Buy case
- best-in-class
- procurement
- purchasing
- best practices
- Beurschgens, Andrew
- BI see Business Intelligence ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.