October 2024
Beginner
368 pages
7h 53m
English
book
The Harvard Business Review Sales Management Handbook
by Prabhakant Sinha, Arun Shastri, Sally E. Lorimer
Content preview from The Harvard Business Review Sales Management Handbook
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About the Authors
The three authors are leaders at ZS, a global management consulting and technology firm. Founded in 1983 by marketing professors Andris Zoltners and Prabhakant Sinha, ZS leverages leading-edge sales and marketing analytics to help clients improve outcomes. With deep roots in data, analytics, technology, and commercial strategy, the firm has delivered solutions and services to clients in a broad range of industries across the globe, helping sales organizations improve their efficiency and effectiveness and drive their long-term growth.
PRABHAKANT (PRABHA) SINHA is a cofounder of ZS and has consulted for firms all over the world. He was an associate professor of marketing at Northwestern University’s Kellogg School of Management ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.