October 2024
Beginner
368 pages
7h 53m
English
Rapid, ongoing change—in buyers and markets, company strategies, product and service offerings, and digital technologies—creates the imperative for sales leaders at all levels to adapt and improve their organizations constantly.
The book has already shared many ideas for boosting performance with your customers and your team, especially with the help of digital. This chapter covers essential processes of how to put the best of these ideas into practice. It will explore:
We begin with how pharmaceutical giant Novartis used ...
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