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The Harvard Business Review Sales Management Handbook
book

The Harvard Business Review Sales Management Handbook

by Prabhakant Sinha, Arun Shastri, Sally E. Lorimer
October 2024
Beginner
368 pages
7h 53m
English
Harvard Business Review Press
Audiobook available
Content preview from The Harvard Business Review Sales Management Handbook

19. Continuously Improving Your Business

Rapid, ongoing change—in buyers and markets, company strategies, product and service offerings, and digital technologies—creates the imperative for sales leaders at all levels to adapt and improve their organizations constantly.

The book has already shared many ideas for boosting performance with your customers and your team, especially with the help of digital. This chapter covers essential processes of how to put the best of these ideas into practice. It will explore:

  • Discovering improvement opportunities
  • Prioritizing what to do and when
  • Addressing opportunities through multidimensional solutions, which cut across content from several chapters

We begin with how pharmaceutical giant Novartis used ...

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Publisher Resources

ISBN: 9781647826819