6.Empowering Salespeople with Continuous Learning and Development
Complex sales environments, customers’ evolving knowledge and expectations, and technological advancements make it imperative for sales teams to stay equipped with up-to-date knowledge, adaptive skills, and a customer-centric mindset. A key to long-term success is continuous learning through skilling, upskilling, and reskilling. An effective learning and development (L&D) program links its content to the sales organization’s strategy. Then it delivers that content using a mix of methods that cater to the diverse preferences and lifestyles of modern learners in today’s workforce. (See figure 6-1.)
FIGURE 6-1
This chapter begins by sharing insights about the strategy and ...
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