October 2024
Beginner
368 pages
7h 53m
English
book
The Harvard Business Review Sales Management Handbook
by Prabhakant Sinha, Arun Shastri, Sally E. Lorimer
Content preview from The Harvard Business Review Sales Management Handbook
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14. Synchronizing Sales Channels for Maximum Impact
Sales channels are the routes companies use to connect with their customers and prospects. The sales force is one key channel, and the focus of this book. Salespeople communicate with customers in three main ways: in person, virtually such as live video and telephone, and digitally through social media, email, and messaging. At the same time, one type of salesperson, such as an account executive, may work together with other salespeople (product specialists, customer success managers, inside sales) and with digital channels (websites, banner ads) and perhaps with channel partners (agents, distributors, retailers).
It’s enticing to imagine the power, precision, and personalization that ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.