May 2021
Intermediate to advanced
304 pages
5h 55m
English
The old approach to management—having a few smart people formulate a strategy, craft an elaborate implementation plan, communicate the plan to everyone else, and put in place incentives to mobilize people around the plan—rarely works. After discussing in part one why we work, and defining companies as purposeful human organizations in part two, we present in part three an alternative to that outdated management approach. We lay out the ingredients that unleash what I call human magic. By creating an environment where everyone at the company is energized in support of a great cause, these ingredients drive engagement and, when coupled with a sound strategy, result in extraordinary performance. This is the ...
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