May 2021
Intermediate to advanced
304 pages
5h 55m
English
The view of business presented in this book is based on a different approach to work (part one), an alternative view of the role and nature of companies (part two), and a perspective on the environment necessary to unleash irrational performance (part three). To bring all these elements together, we must shift traditional views of leadership. This is what part four is about. The model of the leader as a smart, powerful, superhero is outdated. Today’s leaders have to be purposeful, be clear about whom they serve, be conscious of what their true role is, be driven by values, and be authentic—the five “Be’s” of the purposeful leader.
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