December 2006
Beginner
272 pages
6h 57m
English
book
The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
by Alexander Manu
Overview
Companies constantly present technological developments-new
materials, new mechanisms, and new ways to enhance existing
products and services. Yet these seldom lead to truly new ideas.
Why? Humans are all born with creative instincts, but in the
interest of efficient and predictable productivity, institutions
such as schools and businesses routinely hinder those impulses. The
most innovative products and services, author Alexander Manu
argues, arise out of the behaviors of play--the ability to imagine,
without limits, the question "What if…?"
Manu's engaging and inspiring book offers companies a wealth of
practical advice and tactics to unleash their full creative
potential and break ahead of the crowd. Manu's provocative,
insightful applied methodologies for creating new business
opportunities and transformative innovations gain resonance from
real-world scenarios and conversations with leading innovators such
as MIT's Mitchel Resnick. Readers will learn strategies
to:
Open their companies' eyes to unseen opportunities
Spark the imagination and trigger the potential of product innovation teams
Turn inspired ideas into successful products and services.
Imagination Challenge is an AIGA Design Press book,
published under Peachpit's New Riders imprint in partnership with
AIGA.
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