Skip to Content
The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
book

The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

by Alexander Manu
December 2006
Beginner
272 pages
6h 57m
English
New Riders
Content preview from The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

2. The Flop to the Top

Mr. McGuire: “I just want to say one word to you—just one word.”

Ben: “Yes, sir.”

Mr. McGuire: “Are you listening?”

Ben: “Yes, I am.”

Mr. McGuire: “Plastics.”

Ben: “Exactly how do you mean?”

Mr. McGuire: “There’s a great future in plastics. Think about it. Will you think about it?”

—Advice to recent college graduate Ben Braddock from the older generation in the 1967 film The Graduate.

Dick Fosbury

This is Dick Fosbury. Does anybody remember him? He is the man who invented the Fosbury Flop, and with it became the first human being to look at the sky while high jumping. During a turbulent decade when most social and political traditions were wrenched painfully from their moorings, Fosbury simply jumped backward. His action ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results

Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results

B. Keith Simerson, Aaron K. Olson
Culture and Leadership Across the World

Culture and Leadership Across the World

Jagdeep S. Chhokar, Felix C. Brodbeck, Robert J. House

Publisher Resources

ISBN: 0321413652Purchase book