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The Innovation Handbook, 3rd Edition
book

The Innovation Handbook, 3rd Edition

by Adam Jolly
July 2013
Intermediate to advanced
360 pages
9h 1m
English
Kogan Page
Content preview from The Innovation Handbook, 3rd Edition

7.1

Open innovation, exits and how to work with a corporate

David Park and Sarah Gaunt at Eminate discuss how to build a partnership with one of the major players

Most innovators gaze enviously at the multinational corporate world of apparently limitless budgets, global reach and scale. Even if the reality is somewhat different, there are a number of good reasons for an innovative organization, of any size, to treat the effective engagement with multinational corporations as a strategic priority. But how can you even break into a vast, corporate monolith, let alone close a licensing deal with one for your IP?

How can I engage with a multinational corporation?

The idea of engaging with a faceless, global corporation can appear a rather daunting ...

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Publisher Resources

ISBN: 9780749465339