July 2013
Intermediate to advanced
360 pages
9h 1m
English
Content preview from The Innovation Handbook, 3rd Edition
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Finding the right revenue model for your IP
Sarah Boxall at Boxall IPM weighs up the strategic alternatives in commercializing an innovation
When constructing and managing an intellectual property (IP) portfolio, consideration should always be given to the commercial end goal for the product(s) protected by the portfolio. This enables the IP to be tailored to achieve maximum return on investment.
There are three basic commercial end-points that influence IP decisions:
- Keep the product development and sale in-house with direct exploitation of IP.
- License the product with indirect exploitation of IP.
- Divest the product and IP.
A decision on a preferred route is best taken early in the life cycle of a product as the decision enables efficient ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.