July 2013
Intermediate to advanced
360 pages
9h 1m
English
Content preview from The Innovation Handbook, 3rd Edition
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Launching innovation in emerging countries
For companies that develop innovative products or innovative solutions to local problems, important aspects of their business strategy will be how to launch their products in new territories and how to protect their products from copying by local competitors. The strategy may include filing a patent application in the new territory to protect the product. In most countries, a patent application must be filed before any details of the product have been released to the public, for example by sale of the product or even by releasing marketing material such as flyers ...
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