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The Innovation Handbook, 3rd Edition
book

The Innovation Handbook, 3rd Edition

by Adam Jolly
July 2013
Intermediate to advanced
360 pages
9h 1m
English
Kogan Page
Content preview from The Innovation Handbook, 3rd Edition

10.3

Ideas in the incubator

David Gill at St John’s Innovation Centre in Cambridge discusses what early-stage ventures can expect to learn in an incubator

Users rarely beat a path to the door of the inventor. The move from a focus on technology to solving customer problems is the hard part of innovation.

Market focus is often a key discipline instilled in tenants by incubators, especially tenants from a tech background, who might otherwise fixate on technical originality at the expense of customer need. Early-stage firms and novice entrepreneurs in particular tend to need assistance with both marketing and innovation, and over the past dozen years in the UK, business incubation has emerged as an effective forum for combining help with both. ...

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Publisher Resources

ISBN: 9780749465339