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The Innovation Handbook, 3rd Edition
book

The Innovation Handbook, 3rd Edition

by Adam Jolly
July 2013
Intermediate to advanced
360 pages
9h 1m
English
Kogan Page
Content preview from The Innovation Handbook, 3rd Edition

13.3

Crowdfunding

Nigel Walker at the Technology Strategy Board reviews the emergence of crowdfunding as a genuinely alternative source of finance

The first stage in the (mythical) ‘finance escalator’ is often described as investment from ‘FFF’ – friends, family and fools. Is crowdfunding – particularly equity based – just a way to help fools part with their money into start-ups? Or is it a valuable financial innovation offering a genuine alternative to more traditional forms of investment?

Crowdfunding is a hot topic at the moment, attracting lots of attention and not a little hype. The Pebble Watch project on Kickstarter, for example, attracted $1m in its first 24 hours, raising almost $10.3m from some 69,000 backers, each committing between ...

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Publisher Resources

ISBN: 9780749465339