July 2013
Intermediate to advanced
360 pages
9h 1m
English
Content preview from The Innovation Handbook, 3rd Edition
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How to scan, bring in and de-risk ideas
One of the most stressful activities for entrepreneurs and innovators is the constant hunt for the next big idea. Whether you are embarking on an innovative venture for the first time, or can already celebrate an extensive portfolio of previous success, everything derives from the successful identification, capturing and filtering of new ideas: products, apps, methods of business, markets, brands etc.
So is there an easy-to-understand, low-cost, technique that can magically find you an amazing new commercial idea, at no risk, every time? Of ...
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