July 2013
Intermediate to advanced
360 pages
9h 1m
English
Content preview from The Innovation Handbook, 3rd Edition
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Risks, losses, liabilities and indemnities
You have the idea – the concept – a strategy. You perceive a market opportunity and have mustered finances, a team and a business model. Those surrounding you have stressed the need to drive home your differentiators; the competitive advantages. In the contemporary business, much of this can be found in your intellectual property (IP), whether it is the trade secret or know-how or the carefully calculated portfolio of current and prospective property rights framed from the laws of copyright, trade marks and patents, among others. The concept builds momentum. ...
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