July 2008
Intermediate to advanced
320 pages
7h 26m
English
Formulate and Shape Ideas

Along some dimensions, identifying a market-based opportunity is the easy part. Now you have to formulate and shape an idea that allows you to capitalize on that identified opportunity. Many minefields stand in the way of success. Detailed market data “proving” that you are going in the right direction will be hard to come by. Existing and potential competitors are lurking around every corner. And you know that to be disruptive, you have to follow an approach that may feel very counterintuitive. In fact, our experience suggests that the normal process by which companies evaluate and shape opportunities is perhaps ...
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