CHAPTER 5
Enlist Others
SALVATORE SARNO CAME TO South Africa from Italy at the age of nineteen and eventually became chairman of MSC South Africa, a privately owned container shipping line and one of the leading carriers in the world. His leadership story, however, is not a corporate one; rather he made an entire nation excited about his dream that South Africa would be the first African team to race in the most important sailing competition in the world, the America’s Cup.1 He wanted to give people who grew up in difficult conditions the chance to represent the pride of their nation in front of the world, to show that with passion you could overcome other problems like lack of budget or experience.
His dream sounded a bit crazy to the people ...
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