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The Momentum Effect by Jean Claude Larreche

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The power of momentum

Where’s the impetus?

Momentum. Most businesses get it at some point – the impression that everything they undertake succeeds effortlessly, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.1

Some hold on to it. Most don’t. Slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company’s still growing but not as strongly as before, not as efficiently. Everyone’s maxing out, but it seems like there’s molasses in the works. Sound familiar?

Sooner or later it hits you in the face. Imagine you are meeting up with a senior analyst whose opinion counts with some of your company’s ...

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