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The Momentum Effect
book

The Momentum Effect

by Jean Claude Larreche
September 2013
Intermediate to advanced
304 pages
8h 57m
English
Pearson Business
Content preview from The Momentum Effect

8

Power offer execution

A tape recorder that didn’t record

As we have seen, the iPod is a great power offer but, interestingly, its success is built on a competitor’s earlier power offer. It is well known that Sony originated the era of personal portable sound systems with the Walkman but missed the opportunity to do it again in digital music players. What is less well known, is the genesis of the Walkman’s huge success – it was due to a crucial course-changing decision made well after its design was completed. This innovative product was saved from premature death only by a brilliant change at the point where design hits execution.

Back in 1979, Sony was having trouble with the launch of its revolutionary new offer. The problem? The Walkman ...

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Publisher Resources

ISBN: 9780273712534