September 2013
Intermediate to advanced
304 pages
8h 57m
English
‘When you start a new business, you can’t outspend your competitors, so you have to outsmart them by delivering better value to your customers. If you really succeed in doing so, then you can build a momentum that powers you ahead. The Momentum Effect shows you how to do it systematically, as a small new business or as a large established firm. Read this book and enjoy watching your competitors trail far in your wake.’
Richard Branson, Founder, Virgin Atlantic Airways
‘How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.’
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