O'Reilly logo

The Momentum Effect by Jean Claude Larreche

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

12

Internal momentum

Give me a squiggly!

As mentioned earlier, Wal-Mart is a firm that enjoyed a phenomenal momentum for years, lost it, and is trying to regain it. Let’s first look at slices of Wal-Mart’s life that fostered its momentum under the leadership of Sam Walton, and then at some incidents that presaged its loss of momentum.

Of the many practices that contributed to Wal-Mart’s success, there is one that I most enjoy sharing because it creates emotions. It is actually the one that is most frequently disliked and rejected by outsiders. The point is that it would not work in most companies and most environments, but it was beautifully designed to boost Wal-Mart’s internal momentum. It is the Wal-Mart Cheer.1 Every day, hundreds of thousands ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required