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Epilogue
Well, now you know the secrets of the momentum effect – the phenomenon that drives some firms to such exceptional and efficient growth. As we mentioned in the Preface, each of its elements is individually simple. It is assembling the pieces of the puzzle that is challenging but you have now a framework to guide you in this task.
You, too, can deliver exceptional growth by building momentum in exactly the same way that leaders like Steve Jobs, Michael Dell, Richard Branson and Sam Walton did.
Yes, they were outstanding leaders, but you can be too. You might make mistakes along the way, but so did they. There were plenty of moments when Jobs, Dell, Branson, Walton and others stumbled off course, and so although their stories should ...
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