APPENDIX B

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Identifying Strategiesand Synergies toCreate Maxims

Creating good business maxims is a prerequisite to creating appropriate and useful IT maxims. For this reason, here we provide the initial questions that you and your business colleagues need to think through and agree on so you can create good business maxims. The questions and the answers they produce fall into two categories, strategic context and corporate synergies.

Strategic Context

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To develop business maxims, you should begin by considering what we call the strategic context of the enterprise. Strategic context has three components:

  1. Enterprisewide strategic intent

  2. The extent and nature of business unit synergies sought in the future

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