CHAPTER 2Connection Superstars

ImageIf your brand is a personal service, then you need to be personable with your customers.Image

—MARIA AVGITIDIS, Founder, Agape Match

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How to unlock the Superstar badge

Check into 50 different venues.

Major brands, local merchants, and nonprofits around the world are finding ways to connect with foursquare users by aligning their brand’s unique value with the needs of the mobile user community. In this chapter, you will ...

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