March 2014
Beginner
256 pages
5h 48m
English
book
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
by Ekaterina Walter, Jessica Gioglio
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Conclusion
There’s no doubt that this is an exciting time for brands and consumers alike. We’re doing business in an era when disruption is celebrated and consumers are savvier than ever before. Phrases like “innovate or die” have become the norm, pushing marketers to work smarter and inviting them to break through the clutter to tell their brand story.
The proliferation of social media platforms, with sizeable followings to match, has resulted in an increased focus on maximizing the potential of these communities. Successful marketers have realized that these sites have become increasingly visual—and not just by choice. Changing consumer behavior, as well as demand to see and share visuals and rich media, is driving both consumption and engagement. ...
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