June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Copyright © 1990 by Lawrence Erlbaum Associates. Inc.
All rights reserved. No part of the book may be reproduced in any form, by photostat, microform, retrieval system, or any other means, without the prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
365 Broadway
Hillsdale, New Jersey 07642
Library of Congress Cataloging-in-Publication Data
Mullen, Brian and Johnson. Craig.
The psychology of consumer behavior.
Includes index.1. Consumers. I. Title.HF5415.3.M85 1990 658.8’342 87-15601ISBN 0-89859-857-5
Printed in the United States of America10 9 8 7 6 5 4 3
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