June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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References
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Adams. S. (1965). Inequity in social exchange. In L. Berkowtiz (Ed.), Advances in experimental social psychology (Vol. 2, pp. 267–299). New York: Academic Press.
Adorno. T. W., Frenkel-Brunswik, E., Levinson, D. J., & Sanford, R. N. (1950). The authoritarian personality. New York: Wiley.
Advertising increasing in “non-commercial” uses. (1980). Advertising Age, 51, 104–114.
Advertising your church. (1977). Christianity Today, 22. 30–31.
Ajzen, I., & Fishbein. M. (1980). Understanding attitudes and predicting behavior. Englewood Cliffs, NJ: Prentice-Hall. ...
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