June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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9 Behavioral Feedback and Product Life Cycle
The view of consumer behavior presented up to this point is one of complex interactions. However, this view of consumer behavior has also been one of unidirectional and atemporal or timeless influence. This view has been unidirectional in the sense that the sequence of events that we have been considering progresses from stimulus situation to internal processes to intention to behavior. Also, this view has been atemporal or timeless in the sense that this sequence of events progresses with no reference to variations that might occur depending on the length of time that the product has been around. However, human behavior is more dynamic than this unidirectional, atemporal perspective suggests. Not ...
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