June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Subject Index
A
Advertisement features, see Persuasive communications and Stimulus situation
Advertisement influences on children, 136–137
Advertising Council, 161
Associational learning, 68–73, 78–79, 81–82, 126, 142, 168
Attitudes, 76, 107–109, 166–167
Attribution theory, 55–60, 74, 115–118, 124–125, 153–154, 158
configuration principles, 57–60, 74, 116–118, 124–125, 153–154, 158
augmentation, 58–61, 116–117, 124–125, 153–154, 158
discounting, 58–60, 74, 116, 118, 125
schemas, 57–58
covariation principles, 56–57
Autokinetic effect, 123–124
B
Behavioral feedback, 114–119
Belief, 31, 36–40, 49, 60–61, 107–109, 124–125, 142, 152, 162
Brand loyalty, 120
C
Classical conditioning, 63–65, 68–73, 78–84, 89–90, 100–102, 105, 117, 126, 142–144, 168–170 ...
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