June 2013
Beginner
232 pages
7h 38m
English
Content preview from The Psychology of Consumer BehaviorBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Afterword
The reader who has gotten to this point in the text has been exposed to the results of hundreds of studies, which in turn involved the close observation of the behavior of thousands of consumers. How does all of this information contribute to our understanding of consumer behavior?
As the physicist and philosopher of science J. H. Poincare (1908) once wrote, “Science is built up with facts, as a house is with stones. But a collection of facts is no more a science than a heap of stones is a house” (p. 829). In order for the facts to contribute to a science, the facts must be organized into general principles, and the principles integrated into a viable theoretical model. The general model presented in Fig. 1.1 provided just such a framework ...
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