Chapter 7. Competition


Never meet anybody after two for lunch. Meet in the morning because you are sharper. Never have long lunches. They’re not only boring, but dangerous because of the martinis.


Learning from the Fosbury Flop

We are familiar with famous names like Digital Equipment, Howard Johnson, General Motors, and others that lost their edge or became obsolete by failing to react to competitive activity. Competitors bring change, and change can be lethal to our companies. Yet, Peter Drucker observes that competition is one of the things we know least about.

Historically, business in any industry might be described as punctuated equilibrium. Things go along steady state for a while, then there is a disruptive technology ...

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