Overview
The nature of continuation motivation is it’s hard to pin down when you’re experiencing it, but easy to recognize when it’s gone. In this chapter, we talk about the inevitable loss of sales momentum, and how our sales momentum mindset helps us troubleshoot efforts to get it back. The nature of momentum is action, and it’s through action that we resurrect sales momentum and get back to the revered state of continuation motivation.
Part of using our momentum lens is recognizing when momentum is gone. It happens. The streak is interrupted for some reason. Maybe it’s an unexpected run of expenses. It could be a health problem. It could be the health and finances of a loved one. I’ve seen bad advice from a ...
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