No other role in Scrum can contribute to mediocre outcomes like the Product Owner can—garbage in, garbage out. If they don’t understand their customer’s needs, they will make bad decisions about where the Scrum Team should spend its time. They can reduce this risk by collaborating and aligning with their teammates on the Product Goal and the Product Backlog; see Figure 2.1.
Figure 2.1 No Product Owner should be a loner; creating value for customers is a (Scrum) team sport.
The Role of the Product Owner According to the Scrum Guide
The Scrum Guide characterizes the job of the Product Owner as follows: ...
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