Skip to Content
The Truth About Confident Presenting
book

The Truth About Confident Presenting

by James O’Rourke
February 2008
Beginner
224 pages
3h 15m
English
Pearson
Content preview from The Truth About Confident Presenting

Chapter 11. Begin by Analyzing Your Audience

Dartmouth business professor Mary Munter says that analyzing an audience involves answering four questions: (1) Who are they?; (2) What do they know?; (3) How do they feel?; and (4) How can you motivate them? If you can answer those, you are well on your way to crafting a presentation that’s engaging, useful, and worth listening to.

Who are they? Audiences may be seen according to the roles or functions they play in the communication process. Your primary audience is composed of those who will receive your message directly. They’re the folks in the room who are paying attention to what you say and what you show them. The secondary audience is that collection of people who will receive your message indirectly. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Truth About Perfecting Your Presentation Skills (Collection)

The Truth About Perfecting Your Presentation Skills (Collection)

Natalie Canavor, James O’Rourke, Michael Solomon, Claire Meirowitz
Leader's Guide to Presenting, The

Leader's Guide to Presenting, The

Tom Bird, Jeremy Cassell

Publisher Resources

ISBN: 9780768681949Purchase book