Chapter 28. Keep Your Audience Interested

If you are worried about keeping your audience’s attention as you speak, think about these ideas as you prepare your remarks:

Provide order and structure—If your audience is forced to work in order to follow your argument, they may lose interest. Make it easy for people to follow what you are saying: Provide an easy-to-understand structure that will carry your audience from one point to another.

Keep it simple—Your audience is going to come away with one or two of your main ideas. One or two. Not ten or fifteen. If you can’t express in a sentence or two what you intend to get across, then your speech isn’t ...

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