CHAPTER 3What Am I Known For? (Identity)
LEADERSHIP IDENTITY CHALLENGE
With rapid technological, demographic, political, and social change, organizations scramble to align employee strengths into a coherent organization identity that responds to evolving customer and societal requirements. Great leaders help individuals align their personal strengths with the organization identity (firm brand) and with customer expectations.
Jason Bourne is on the run (hear the insistent beat of the background music). Although struggling to clear a fog of amnesia about his history, he has not forgotten how to fight bad guys, break into Swiss banks, blow up cars, perform emergency medical procedures, gain the trust of wary women, or speak Russian, although he ...
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