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This is Social Commerce: Turning Social Media into Sales

Name: This is Social Commerce: Turning Social Media into Sales
Author: Guy Clapperton
ISBN: 9780857082411

by Guy Clapperton

February 2012

Beginner

190 pages

3h 50m

English

Capstone

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Cover
Title page
Copyright page
INTRODUCTION: THE DEATH OF ATTENTION
The new demographicMobile socialWhat this book isn’tWhat this book is
1 WELCOME TO SOCIAL COMMERCE
An early social business: Naked WinesThe existing modelLike mindsNot just for wineFlexibility: interacting where you wantDeveloping a themeIn with the old, in with the newTechnology and legality
2 DIVING IN
Groupon and its ilkLocation-based services: Facebook and FourSquareTransactions on FacebookThe Facebook appGive us a fiver – raising social capital through social mediaFootnote for the future: Google Plus
3 GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE
Hey you, want a bargain?Suit you, sir (or madam)Individual tonesHard cashDellPublic sectorResults
4 SUBTLE SELLING
Selling for EnglandFacebook: A great venue for engagementWhat’s on the pageSoft sellCompany strategyBluebeards ahoy: Conversing with partners
5 CUSTOMERS AND BEYOND – THE DIFFERENT COMMUNITIES YOU CAN TALK TO
Social media for explaining stuffDeveloping the game and monitoring the resultsInternational appealThe colour of moneyCustomers: it’s not just about textHonda gets appy
6 BUILDING A COMMUNITY
Selecting the right networkHashtagsOther networksGetting the ‘world wide’ out of the webFunding and managingPeer reviewsRegistering for the local sitesProactively encouraging your communityE-newsletter contentsMaking it seem individualCommunity

7 NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE
Brave new products – a word about research and development‘Ice cream, you scream’The tone before socialEntering a conversationPayback time: the researchCostsProduct researchContent and toneRecruitment is kingDoes it work?Listening to what works
8 MARKETING COMMUNICATIONS
Your digital shadowCorporate digital: Sage adviceMeasuring the effect and gaining influenceKloutBloggers and other influencersGetting information to themWays of engagingCommunicating with different audiences
9 SHOW ME THE MONEY – MEASURING ROI
Hey you, want a free iPad?Just enough cooksBicciesThe solicitor will see you nowSocial media as a gateway to action
POSTSCRIPT
Index

Content preview from This is Social Commerce: Turning Social Media into Sales

INDEX

@bbclondon

Abidi, Ismat

advertising

costs

Advertising Standards Agency

Agency BazaarVoice

Agency Brazil

Amazon

Amstrad

Android phones

API (Application Program Interface)

apps, use of

ASOS

Autoglass

Baker, Tom

BBC Worldwide

Bebo

Biccies

bloggers

engagement with

function of

influence of

Bluebeards’ Revenge, The

Bluetooth

Bosmol.com

Bradley, Helen

Brains Brewery

brand loyalty

branding

Brave New Talent

Brewdog

Bribery Act

Bubble and Balm

Bulldog

capital, raising

Capstone

Chavez, Hugo

click-throughs, sponsored

Cole, Kenneth

communication, cross-cultural

community

definition

job-seeking

types of online

competitions

content

conversations with customers

Co-Op

co-operative Movement

corporate branding

cross-cultural communication

crowd funding

crowd sourcing

Crowdcube

cultures, communication across ...

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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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This is Social Commerce: Turning Social Media into Sales

by Guy Clapperton

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.