October 2012
Intermediate to advanced
208 pages
3h 41m
English
book
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
by Paul Marsden, Paul Chaney
Overview
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
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