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This is Social Commerce: Turning Social Media into Sales by Guy Clapperton

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5

CUSTOMERS AND BEYOND – THE DIFFERENT COMMUNITIES YOU CAN TALK TO

So far in this book we have looked at taking advantage of the direct communication with customers that’s possible with the electronic media. We’ve established that whole new business models are possible, whether you regard them as entirely new innovations or extensions of older ideas like the co-operative movement. (Note: an author will always and without fail tell you he’s seen a business model before. It’s what we do.)

In this chapter we’re going to look at some of the other innovations the electronic media are facilitating. First we’ll be going beyond the standard text and picture stuff that’s on everybody’s Twitter stream and using a bit of innovation to make it really immersive ...

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