O'Reilly logo

This is Social Commerce: Turning Social Media into Sales by Guy Clapperton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3

GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE

If I’d been writing a book like this 15 years ago it wouldn’t have been about social media – I mean, I was using stuff I would now call social media but the term itself didn’t exist at that stage. I was a tech journalist so I was using all sorts of things before they really took off and went mainstream – it’s the nature of the job.

For most of the business world, 15 years ago the questions weren’t about how they interacted with their customers but ‘should we have a website’ and ‘is email worth the effort or is it just a passing fad.’ No, look, really, it wasn’t a given. They got through that and then made the terrible discovery that just putting a website up there didn’t mean that loads of customers ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required