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TV Commercials: How to Make Them
book

TV Commercials: How to Make Them

by Ivan Cury
January 2013
Beginner content levelBeginner
256 pages
6h 59m
English
Routledge
Content preview from TV Commercials: How to Make Them

5 Production

 

 

As the production level changes, the style of shooting changes. A commercial that's going to be shot in an afternoon for a local restaurant uses a production technique that is vastly different from that used for a major IBM shoot, and that is different from a low-budget regional commercial. Nevertheless, there are some elements that are the same for all three. We'll examine three different kinds of productions and examine their similarities and differences. First, a bit of history that may help explain some general film and video conventions.

Early film cameras and later early television cameras were heavy. Many of today's studio cameras and cameras with long lenses, teleprompters, and assorted other outboard rigs are still very ...

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Publisher Resources

ISBN: 9780240805924