January 2013
Beginner
256 pages
6h 59m
English
Content preview from TV Commercials: How to Make ThemBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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6 Postproduction: Editing
Editing is the process by which the elements of the commercial are put together to form the completed spot. Shots with and without sound are strung together via cuts or special effects such as dissolves or any one of a number of different wipes. Graphic elements and animation are added as are various sound tracks. Editing puts together all the elements of the commercial, including effects, until the final commercial is completed.
Throughout this chapter “the editor” stands for the actual editor as well as whoever is working with or supervising the editors' work.
In theory, the editor follows the storyboards and puts the shots in consecutive order until the spot or spots are made. It does work that way sometimes. Most ...
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