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TV Commercials: How to Make Them by Ivan Cury

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6 Postproduction: Editing

 

 

Editing is the process by which the elements of the commercial are put together to form the completed spot. Shots with and without sound are strung together via cuts or special effects such as dissolves or any one of a number of different wipes. Graphic elements and animation are added as are various sound tracks. Editing puts together all the elements of the commercial, including effects, until the final commercial is completed.

Throughout this chapter “the editor” stands for the actual editor as well as whoever is working with or supervising the editors' work.

In theory, the editor follows the storyboards and puts the shots in consecutive order until the spot or spots are made. It does work that way sometimes. Most ...

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