January 2013
Beginner
256 pages
6h 59m
English
Content preview from TV Commercials: How to Make ThemBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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9 Specialists
Commercial production utilizes some of the most creative minds in the world. Their task is to create little messages intended to capture the attention and then appeal to the fantasies and desires of a wide and varied audience whose program they've just interrupted. They have no time to leisurely set the stage or mood. There's no time to introduce or develop characters or plot. In spite of this, their message must instantly appeal to the viewer, remain in the viewer's mind, and impel the viewer to go out and buy or use something they weren't thinking about at the time of the interruption. It's no wonder that many different skills are called upon to create eye- and ear-catching concepts in television's very cluttered marketplace. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.