Chapter 1. SORTING THROUGH THE GARBAGE

"I don't know if it's because of The Sopranos, but some of the public thinks everyone in our industry is connected to the mob and that our frontline folks are ex-cons. I hoped going undercover would correct those mistaken notions."

SORTING THROUGH THE GARBAGE

How We Found the Boss

The bosses of large companies are not the kind of people who apply to be in reality TV shows. When we approached Waste Management, there was some trepidation, to say the least. "When Lynn [head of corporate PR] first brought this opportunity to me," said Larry O'Donnell after the show first aired [on BNET.com], "I told her she was absolutely crazy. There is no ...

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